The UK has always been a catalyst for creativity, where our diversity is our greatest strength. A place where fresh ideas and unique perspectives are welcomed, and where exploration and curiosity pave the way for progress.

At the 2022 FIFA World Cup in Qatar, we invited people to see the UK differently. Open throughout the tournament, The Garden of GREAT celebrated the diversity that makes up the UK and the creativity that blossoms there. From fashion and food, to street-art and music, we showcased the best of the UK, inspiring our audience to visit, study, invest, live and work in the UK.