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Terms of Use

Terms of Use

1. Use of the website

1.1 Use of this website is subject to the following terms of use (together with the documents referred to in it).

Read these terms of use carefully before you start to use the as these will apply to your use of the website.

The website is managed by the GREAT Campaign.

By entering and using you as a user are confirming that you accept our terms of use (including our privacy policy) and you agree to comply with them. If you do not accept these terms of use you should navigate away from this website now.

On this website the terms ‘we’, ‘us’ and ‘our’ refer to the GREAT Campaign and the terms ‘you’ and ‘your’ refer to you the user.

1.2 All information we place on this website is, to the best of our knowledge, accurate and complete as at the date of publication. You are responsible for the accuracy and completeness of any information you place on the website or submit to us.

1.3 These terms of use are for the use of this website only and do not cover the use of any other HM Government site. You should always be aware when you are moving to another site and read the privacy statements and terms of use of any site which collects personal information.

2. Hyperlinking policy

2.1 GREAT Campaign encourages organisations wishing to refer people to its material to do so using a hyperlink rather than reproducing the text.

2.2 Subject to observing the rules on Crown Copyright and third party material outlined in clause 3 (below), you can link directly to pages hosted on this website in a way that is fair and legal and does not damage the reputation of GREAT Campaign or take advantage of it. GREAT Campaign reserves the right to withdraw linking permission without notice.

In making such links, you must not imply endorsement of your site or your organisation by HM Government or GREAT Campaign. GREAT Campaign does not permit its pages to be loaded into frames on your site – the pages must load into the user’s entire window.

2.3 GREAT Campaign is not responsible for the content or reliability of any websites that this website links to, nor should listing on be taken as an endorsement of any kind. GREAT Campaign cannot guarantee that these links will work at any time and GREAT Campaign has no control over the availability of linked pages.

3. Intellectual property and Crown copyright

3.1 Content featured on is subject to Crown copyright protection unless otherwise indicated. Crown copyright material usually carries this symbol: © Crown copyright.

3.2 Under the terms of the open government licence (and subject to clause 3.3, below) you may use and reuse the Crown copyright material included on free of charge with permission from GREAT Campaign. Excluded from this permission are the HM Government, Find Your GREAT Britain, Food is GREAT, Expo Dubai 2020 | GREAT and Exporting is GREAT, names, logos and all images and case studies that appear on This means you must not reproduce them.

3.3 If you do re-use any Crown Copyright material from you must acknowledge the source as per guidelines at about use and re-use of Crown copyright material should be sent to

3.4 Neither the names HM Government nor GREAT Campaign nor any logo may be used by you or on your website without our prior written approval.

If you have a question about our intellectual property and Crown copyright, email the GREAT Campaign brand team at, with your contact details and detailing how and why you wish to use the name or logo(s).

4. Third-party material

4.1 The ability for you to reproduce Crown copyright material in accordance with the instructions in clause 3 (above) does not extend to any material on this website that is the copyright of a third party. Authorisation to reproduce such material has to be obtained by you from the copyright holder concerned.

5. Data protection

5.1 By using this website, you acknowledge that we will collect your personal data in accordance with our privacy policy.

5.2 Information you provide whilst using the services provided by, including personal information, may be published or disclosed in accordance with access to information regimes, primarily the Freedom of Information Act 2000 (FOIA) and UK Data Protection legislation. GREAT Campaign will process personal data supplied through this website with the Data Protection Act.

5.3 GREAT Campaign uses leading technologies and encryption software to safeguard your data, and keeps strict security standards to prevent any unauthorised access to it.

5.4 Our privacy policy applies only to so you should always be aware when you are moving to another site and read the privacy statement of any site which collects personal information.

5.5 The website uses ‘cookies’ to distinguish you from other users. This helps GREAT Britain Campaign to improve services for you. For more information on the cookies GREAT Campaign uses and the purposes for which it uses them see our privacy policy.

5.6 Staff may contact you using the information that you provide in order to request feedback on your use of the services and input on how to improve them.

6. Website availability and virus protection

6.1 At any time, the GREAT Campaign may, at its sole discretion, change or discontinue providing any part of without notice. GREAT Campaign will not be liable to you or any third party if, for any reason, the website is unavailable or discontinued at any time or for any period.

6.2 GREAT Campaign makes every effort to check and test material available for access at all stages of production. However, GREAT Campaign does not guarantee that the website will be secure or free from bugs or viruses.

You should run antivirus software on all material downloaded from the internet, including from the website. GREAT Campaign cannot accept any responsibility for any loss, disruption or damage to your data or your computer system which may occur whilst using material derived from the website.

6.3 You must not misuse the website by knowingly introducing viruses, trojans, worms, logic bombs or similar material.

You must not attempt to gain unauthorised access to the website, the server on which the website is stored or any server, computer or database connected to our site.

You must not attack our site via a denial-of-service (DoS) attack or a distributed denial-of-service (DDoS) attack. By breaching this provision you would commit a criminal offence under the Computer Misuse Act 1990. GREAT Campaign will report any such breach to the relevant law enforcement authorities and will co-operate with those authorities by disclosing your identity to them. In the event of such a breach your right to use this website will cease immediately.

7. Disclaimer

7.1 The website is provided as an information guide only and should not be relied on as a substitute for your own research or independent advice. GREAT Campaign accepts no responsibility for any loss or damage caused to any person as result of any error, omission or misleading statement in the information on this website, or due to using this website or relying on that information.

7.2 The information on the website will be kept as accurate as reasonably possible. However, accuracy, completeness or up-to-dateness of the content of the website is not guaranteed in any way, implied or explicit.

8. Requests to remove content

8.1 You can ask for content to be removed from We’ll only do this in certain cases, for example, if it breaches copyright laws, contains sensitive personal data or material that may be considered obscene or defamatory.

8.2 Contact us to ask for content to be removed. You’ll need to send us the web address (URL) of the content and explain why you think it should be removed. We’ll reply to let you know whether we’ll remove it. We remove content at our discretion in discussion with the department or agency responsible for it. You can still request information under the Freedom of Information Act and the Data Protection Act.

9. Limitation of liability

9.1 To the extent permitted by law, GREAT Campaign excludes all conditions, warranties, representations or other terms which may apply to the website or any content on it, whether expressed or implied.

9.2 GREAT Campaign will not be liable to any user for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising under or in connection with:

  • use of, or inability to use, the website
  • use of or reliance on any content on the website
  • third parties’ use of our website and content on the website

In particular, GREAT Campaign will not be liable for:

  • loss of profits, sales, business or revenue
  • business interruption
  • loss of anticipated savings
  • loss of business opportunity, goodwill or reputation
  • any indirect or consequential loss or damage

9.3 GREAT Campaign assumes no responsibility for the content of websites linked on the website.

9.4 Nothing in these terms of use excludes or limits liability of the GREAT Campaign for death or personal injury arising from its negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by English law.

10. Freedom of information

10.1 By using the website you accept that any information held by GREAT Campaign is subject to the provisions of the Freedom of Information Act 2000 and the Environmental Information Regulations 2004 which may require the release of such information.

11. General

11.1 You agree to use the website only for lawful purposes. You also agree to use it in a way that does not restrict or inhibit the use and enjoyment of the website by any third party or infringe the rights of any third party. Such restriction or inhibition includes, without limitation, conduct which is unlawful, or which may harass or cause distress or inconvenience to any person, and the transmission of obscene or offensive content or disruption of normal flow of dialogue within the website. You must not use this website in a way that is reasonably seen to be offensive or damaging to any HM Government body or any third party contributor of material available on the website.

11.2 GREAT Campaign reserves the right to modify, alter or otherwise update these terms of use at any time for any reason and at our sole discretion. Such changes will be made by amending this page. Please check this page occasionally to take notice of any changes GREAT Campaign has made, as they are binding on you. By visiting or using the website after the posting of a modification, you are treated as having accepted the modification.

11.3 These terms of use shall be governed by and construed in accordance with the laws of England and Wales. Any dispute arising under these terms of use shall be subject to the exclusive jurisdiction of the courts of England and Wales.

12. Contact the GREAT Campaign team

12.1 To submit an enquiry, email