VisitBritain’s Starring GREAT Britain campaign celebrates the UK’s stunning landscapes, vibrant cities, and diverse communities, as featured in iconic films and TV shows such as Harry Potter, Paddington, Mission: Impossible, and House of the Dragon.

Harnessing the power of screen tourism, the campaign inspires international visitors to explore Britain’s dynamic destinations, with the objective of boosting inbound visitor numbers, driving regional growth, and supporting local economies.

A cinematic film by Academy Award-winning British director Tom Hooper, digital billboards, and social media content invite travellers to discover Britain’s cultural magic, iconic locations, and book their trip now. The paid advertising campaign targets the UK’s largest inbound visitor markets, including Australia, the Gulf Co-operation Council (GCC) countries, France, Germany, and the USA.

Discover more about Starring GREAT Britain.