UK music is a driving force for popular culture around the world, with artists pushing boundaries and challenging audiences to see things differently. From David Bowie to Dua Lipa, UK artists have shaped the world we live in. We invited US music fans to see a different side to UK music by presenting the very best emerging British musicians in a series of intimate live performances.

Throughout March we held four live and intimate secret gigs in exciting venues across Manhattan and Brooklyn, showcasing the next generation of UK music talent: Dan Croll, Priya Ragu, Penelope Isles, Puma Blue, Obii, Rose Betts, Geo Jordan and Hazmaa.

UK music shaping global culture

UK music has a track record for challenging perceptions and enabling fresh perspectives, having originated whole new music genres from punk to dubstep and grime.

For its size, the UK punches well above its weight when it comes to music output. This is the result of a unique culturally-embedded music ecosystem that fosters talent and maximises potential. From world-class educational institutions through to labels, studios and venues, the UK is the ideal place for aspiring artists to flourish.

Did you know that one in ten tracks streamed around the world is by a British artist while the top-selling global artist album has come from a British act in nine of the last fifteen years?

Home to an array of unexpected musical experiences

Thinking of visiting? As well as being home to an array of music legends past and present, The UK also has some truly iconic venues and festivals that deliver unique musical experiences.

Historic and modern music venues are situated up and down the country holding concerts, operas and ballets. Head to the magnificent Royal Albert Hall, one of London’s grandest buildings, or take a trip to Manchester’s cool Northern Quarter and visit Band on the Wall for a soothing jazz gig.

Such is the UK’s love of live music that many Brits would rather go to a music festival than go on vacation. From the Pyramid Stage at Glastonbury Festival to Green Man in Wales, as well as the countless small independent venues that are the birthplaces of white-hot culture, the UK delivers musical experiences that touch the soul.