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For more information about the GREAT campaign and the information found in these scripts, please contact Annette Craze: annette.craze@cabinetoffice.gov.uk

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  • The UK was the third country in the world to have its tech sector valued at more than $1 trillion, behind the US and China (Source: Dealroom).

  • The UK has more unicorns than Germany and France combined (Source: Dealroom).

  • The UK is top three in the world for unicorns in almost every sector, including 37 in fintech (second in the world after the US), 13 in health (third after the US and China) and 21 in Deeptech (third after the US and China (Source: gov.uk).

  • The UK is a powerhouse of European AI, home to a third of Europe’s AI start-up companies, twice as many as any other European country (Source: great.gov.uk).

  • The UK is the third largest destination for investment in financial technology services, holding 10% of the global market share (Source: great.gov.uk).

GREAT Unicorn Kingdom

The GREAT Unicorn Kingdom campaign is the UK’s flagship technology campaign which encourages venture capitalists to invest in UK tech start-ups, early stage future-corns and Unicorns. It targets key business decision makers across the United States using multiple channels, including direct in-market engagement with senior business leaders, content partnerships with trusted voices within the industry, thought-leadership pieces and local events.

For further information, please see: https://greatcampaign.com/unicorn-kingdom/