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The Power of Partnerships

Partnership is at the heart of GREAT, helping to promote the best of UK. Hundreds of British organisations of all sizes and sectors are involved in GREAT activities around the world.

More than 700 businesses and high-profile individuals have already lent their time and energy to support GREAT.

Red Arrows flying over New York City

Red Arrows Tour

The Red Arrows visited Canada and the US, showcasing the best of British innovation and engineering. Events included appearances at air shows and baseball games, flypasts and STEM engagements with students.



Partnership with McLaren, the global luxury automotive, motorsport and technology company, to highlight the UK’s strengths in advanced engineering and promotion of STEM careers.

Jason Bruges Studios

The GREAT Campaign is proud to feature Jason Bruges Studios – creators of innovative, interactive installations that sit between the worlds of architecture, art and design.

Singer standing in front of a microphone playing an electric guitar

SXSW 2019

For SXSW, GREAT partnered with BBC Music, BPI, AIM and PRS for Music, to host a week-long event to showcase the most exciting UK talent to the international music industry.


British Film Institute

GREAT partnered with the British Film Institute to showcase British film and talent – from fantastic actors and stunning locations, to a wealth of behind-the-camera talent.