From our unforgettable blockbuster productions, sporting spectacles, and iconic entertainment moments, to scientific discoveries and technological advancements. Collaborations between the US-UK turn bold thinking into global breakthroughs.
The USA and UK. Greater Together.
Trade and investment
With investments exceeding $1.5 trillion in each other’s economies, the US-UK partnership is vital for both sides of the Atlantic. Our businesses create over a million jobs in each country, driving economic growth, cultural exchanges and creating mutual prosperity.
Creative industries
From Elton John & Eminem to Ed Sheeran & Taylor Swift, there has been an extraordinary musical love affair between the US-UK that has spanned decades. It is more than just music – it is a cultural conversation that has given us some of the greatest artists of all time and created the soundtrack to generations.
Technology and innovation
From UK-founded geo-location platform what3words helping US emergency teams locate a crisis faster, to Google Deepmind AI advancing science. When the US-UK work together, our technology drives the world forward
Greater Together x SxSW
Greater Together will spotlight US-UK partnerships through a series of events and activations at UK House @SXSW. Our exciting programme includes:
Saturday 8 March
- 3:00 PM: Music & Tech Unplugged: How US-UK Tech Collaboration is Transforming the Music Industry. Moderated by WIRED Editor Michael Calore.
- 4:00 PM: ‘SpecialTea from Tregothnan’, the first ever ‘Transatlantic Tea’ blend – a nod to the special relationship between the US-UK. Served for the very first time at UK House, with an afternoon tea (first-come, first serve basis.)
Sunday 9 March
- 11.00 AM: The Premier League, the most-watched sports league globally, hosts a screening of the full NBC broadcast of the Manchester United vs. Arsenal match.
- 8:00 PM: The GREAT Campaign will host a first-of-its kind collaborative performance at the British Music Embassy at SXSW. Featuring American hip hop legend, Soup (formerly of Jurassic 5) and The Beatbox Collective, UK World Beatbox Champions, with special guests.
We hope to see you there!
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